Most organizations don't have a knowledge problem. They have a transmission problem.
The research exists. The expertise exists. The lived experience exists.
But somewhere between the journal article, the clinic, the boardroom, the grant report, and the people who actually need the information, the signal gets weak.
Important findings sit inside dense PDFs that nobody outside the research team will ever read. Patient education materials get written by committee and arrive sounding like they were designed to protect the institution, not inform families. Grant KT sections get treated as an afterthought, tacked on at the end of an application that took months to build.
Macaw Communications helps strengthen the signal. We translate complex, evidence-heavy work into communication that respects both the knowledge and the audience.
Built for high-stakes knowledge.
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Precision matters as much as intention; your audience deserves clarity, not approximation.
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Evidence is powerful; communication decides whether it travels.
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Patients, communities, and families need information that respects their time and their lived reality.
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Funders, partners, and decision-makers need language that shows impact without oversimplifying the work.
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Complexity is not the enemy; unclear communication is.
Born from Between the Beats.
Built for broader impact.
Macaw Communications grew out of the work behind Between the Beats, a knowledge-translation platform that translates congenital heart disease research into plainspoken, actionable insight for families navigating complex care. BTB is distributed through pediatric cardiology clinics, cited in professional development contexts, and read by families, clinicians, and researchers across North America.
The method is the same: read deeply, find the signal, translate with respect, and build for real-world use. Macaw Communications brings that discipline to any organization whose knowledge needs to reach people clearly.
Ways to Work Together
A focused review of your existing materials to identify where the message is too dense, unclear, risky, or misaligned with the audience. Think of it as a diagnostic before the deeper work begins.
Starting at CAD $1,250
Clarity Audit
One study, report, or complex finding translated into a clear, accurate, audience-ready summary, with context your readers can actually use.
Starting at CAD $2,250
Plain-Language Research Brief
Strategy plus core public-facing outputs: explainer, FAQ, summary, briefing note, and dissemination copy. The flagship engagement for teams ready to move knowledge out of the PDF and into the world.
Starting at CAD $6,500
Knowledge Translation Package
A practical resource package for patient organizations, nonprofits, or health teams that need trustworthy, usable materials for families, caregivers, or community audiences.
Starting at CAD $8,500
Community Education Toolkit
Have complex knowledge that needs to reach people clearly?
Bring the paper, report, campaign, program, toolkit, or half-formed pile of "this matters but nobody understands it yet."
Let's build the signal.
Disclaimer: Macaw Communications does not provide medical, legal, regulatory, or clinical advice. Health-related materials must be reviewed and approved by the client's qualified subject-matter experts.